Review of Whirlpool WhiteMagic Premier 7KG GenX top-loading washing machine

Review of Whirlpool WhiteMagic Premier 7KG GenX top-loading washing machine

Whirlpool is a hundred-year-old, multi-national US corporation. Whirlpool began its India operation in the late 1980s through a JV with the TVS group. Since the early days, WhirlpoolIndia has become a significant player in the Indian consumer market.

Being one of India’s first washing machine manufacturers, Whirlpool is famous for its range of top-loading washing machines. Whirlpool is known for its cost-effective and durable home appliances.

The Whirlpool Whitemagic Premier 7KG top-loading washing machine is one of the three fully automatic washing machines in the Whitemagic lineup. The Premier is the mid-range washing machine. Others are Whitemagic Classic 6.5KG and Whitemagic Elite 7KG.

It comes with Spiro Wash tech, hard water wash, SPA wash, EasyTech, ZPF tech, and an energy-efficient 5-star rated motor. The Whitemagic Premier 7KG washer also comes with a 10-year warranty on the motor.

Read our in-depth review to see if the Whirlpool 7KG top-loading washing machine – Whitemagic Premier is the right choice for your family. Our review of this Whirlpool washing machine also includes useful tips, FAQs, a buying guide, and many more.

  • Spiro Wash
  • Hard water wash
  • Auto-restart
  • Stainless steel drum
  • 5-star rating
  • EasyTech
  • Express Wash
  • 360W motor
  • Digital display
  • Child Lock
  • 12 wash programs
  • SPA wash
  • ZPF Tech


  • Unlike the Superb Atom 70s, the Whitemagic Premier is a fully-automatic washer.
  • The Whitemagic Premier has a 5-start rated energy-efficient motor.
  • It comes with an Auto Restart option that ensures that this washing machine restarts from where it stopped during power cuts.
  • This top-loading washer comes with a powerful 360W motor, excellent washing performance, digital display, tub auto clean, stainless steel drum, hard water wash, and several wash programs.
  • The Whirlpool Whitemagic Premier 7KG washing machine has a 7KG load capacity, sufficient for a medium-sized family.
  • It comes with 12 automatic wash programs.
  • Whitemagic products range from Whirlpool also has Agipeller with a SPA drum for effective wash performance.


  • Whirlpool’s after-sales & service is ok.
  • While Whitemagic Premier has an attractive price tag compared with LG or Samsung washing machines. The price difference between Premier and the Whitemagic Elite 7KG is negligible. Choose the Whitemagic Elite as it will give you additional options.
  • There is no WiFi or self-clean, or smart diagnosis options.
  • This machine is not a washer dryer and will not dry your clothes 100%.

Bottom Line

Bottomline inforgraphicsIf you are looking for a good value-for-money fully-automatic washing machine with sufficient capacity for a medium-sized family. Whirlpool also has other Whitemagic models, Classic and Elite. The difference in price between these models is negligible. Hence we recommend that you choose Whitemagic Elite.

With a 7KG wash capacity, Spiro Wash, one of the best motors, this Whirlpool washing machine makes washing clothes easy and cost-effective. Don’t expect fancy features like WiFi, self-clean, and smart diagnosis.

In short, this washing machine does its job really well and has the options that you need for washing your clothes. On the other hand, tech buffs and people after fancy features will find this washing machine boring.

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Video demo of Whirlpool Whitemagic Premier 7KG top-loading washing machine

An in-depth look at the features of the Whirlpool 7KG top-loading washing machine Whitemagic Premier

  • Ease of use – This Whirpool freestanding fully-automatic washing machine has 12 wash programs offering an excellent washing performance. The control panel is easy to use, with all the wash cycles easily accessible. Using this washer is similar to using an OTG or a dishwasher; it is simple.
  • Digital display – This washer has an easy to use digital display. All the operations are clearly laid out.
  • Washing Capacity 7KG – This fully automatic washing machine can handle a large load from a medium-sized family. With advanced features and Spiro wash, this top-loading washer can remove all stubborn stains.
  • Efficiency – The Whirlpool Whitemagic Premier 7KG is efficient in washing clothes. It uses a powerful 360W motor that is energy efficient, 5-star rated, and consumes less water.
  • EasyTech – This Whirlpool washer uses three smart components to increase the wash performance. The SmartSensor automatically senses and indicates low voltage and water conditions, and the smart lint filter traps and removes any lint. Smart detergent recommendation senses the load and recommends the detergent dosage.
  • Warranty – This Whirlpool washer comes with a two-year warranty on the entire product and a 10-year warranty on the motor and wash plate.

Wash programs of the Whirlpool Whitemagic Premier 7KG top-loading washing machine

Wash programs of the top-loading washing machine

The following are the various wash programs of this Whirlpool washing machine. Remember, choose a washing machine that offers many options. Look for ones that give you control over tub spin speed and spin cycle, rinse options, pre-wash and turbo wash modes for handling stubborn stains, fault code display, washer dryer combo, etc.

  • Daily – This wash program is suitable for handling colored cotton garments. In this mode, the washer uses high spin speed and spiro wash to remove tough stains.
  • Delicates – This wash program is suitable for handling causals made from Polyamide, acrylic, and polyester. You can use this wash mode for garments meant for hand wash in the label. The Delicates wash program will give you a gentle wash and remove solid and protein stains from a baby’s clothes by providing better rinse performance.
  • Hard water wash – This wash program is useful for people living in hard water areas. In this mode, the Whitemagic Premier adjusts the water hardness to prevent colors from fading during the wash.
  • Woolens – This washing mode is for washing your woolen garments. The washer adjusts the tub spin and uses the spiro wash action to gently wash woolen clothes.
  • Bedsheets – Use this washing program for larger laundry items such as your bed sheets and sofa covers.
  • Rinse + Spin – Use this wash mode for laundry that needs only rinsing. For best results, add fabric softener to the laundry.
  • Whites – This wash program is for washing normal to heavily soiled towels, underwear, table and bed linen, etc.
  • Eco wash – Eco wash uses the least power and water. Ensure that your load is light and the clothes are lightly soiled when using this mode.
  • Spin only – This mode is useful for remove moisture from your garments. Remember, spin only does not give you 100% dry clothes. It gives you damp clothes that can dry quickly in your hanger.
  • Wash only – This mode is useful for laundry that you just need a wash.
  • Aqua Store – If you live in areas where water is scarce, use this mode to reuse water while washing in this washer.

Other features of the Whirlpool Whitemagic Premier 7KG top-load washer

Other features of the top-loading washing machine

In addition to the wash programs, this Whirlpool washing machine also comes with the following useful features.

  • Express wash – Use this mode for a quick wash. The washer reduces the wash time, thus saving electricity and water.
  • Child Lock – For added safety, this washer comes with a Child lock feature. You can activate the Child lock by pressing the Express wash and Delay button for 3 seconds. When the child lock is on, all the control panel functions become inaccessible.
  • Start delay function – Use the start delay function to set the expected start of the washing cycle. You can set a start delay from 1 hour to 24 hours.
  • Spiro Wash Action – The Whirlpool Whitemagic Premier washer uses a special spin cycle to enhance the washing performance using Spiro wash tech. This wash action uses a unique circular motion giving your laundry a complete wash.
  • Spin speed selection – This washer spins its turbo drum with a top spin speed of 740RPM. Each wash program has a pre-defined spin speed. You can use the Spin button to change the spin speed in any wash program.
  • SPA Wash system – The new SPA wash ensures a perfect wash by using a specifically designed prime move and drum combo. This system ensures 40% less tangling of clothes. Also, the washtub in the Whitemagic has 50% fewer holes than an ordinary tub giving a smooth and tangle-free wash.
  • ZPF Tech – This five-star rated washing machine comes with the ZPF Tech to fill the tub 50% faster even if your water pressure is as low as 0.017MPa. In other words, don’t worry about your washtub filling up slowly.

Frequently asked questions

Frequently asked questions

What is the difference between the Whirlpool Whitemagic products range Elite, Premier, and Classic?

Whirlpool’s Whitmagic models have similar features and are closely related. Each of these washers only has minor differences. Even on Whirlpool’s website, these differences are not clear. For the benefit of our readers, we present the differences between Whirlpool’s Elite, Classic, and Premier. You can also read our full reviews for each of these models.

PriceMarginally highMid rangeLowest
Warranty2+10 year2+10 years2+10 years
Body TypeSteelSteelPlastic
Delay startYesYesNo
Hard waterYesYesNo
3D scrub padsYesYesNo
Wash programs12128
Energy consume0.01200.01190.0119
MotorWash platePrime moverPrime mover
Wash ActionPower scrubSpiro WashPower scrub

Please note this table lists only the differences between these models. Also, the price variance between these models is only a few hundred rupees.

Specifications of Whirlpool Whitemagic Premier 7KG top-loading washing machine
Stain RemovalNA
6TH SENSE TechnologyYes
Auto Tub CleanYes
Body TypeSteel
Child LockYes
Delay StartYes
Display TypeNA
DrumSteel : Spa Drum
Drum Capacity48 L
Energy Consumption Kwh/ Kg/ cycle0.0119
Express WashYes
Hard Water WashYes
In-Built HeaterNo
Key FeaturesDigital Display, SPA Wash, Agipeller with Spa Drum, 6TH SENSE® 123 Technology, 12 Wash Programs
Magic Lint FilterYes
Maximum Spin Speed (rpm)740 RPM
3D Scrub PadsYes
Smart SensorsYes
Soft Close LidNo
Voltage220-240V, 50Hz
Warranty2 Years Comprehensive Warranty + 10 Yrs Motor Warranty
Water Consumption L /Kg14.94
Wattage360 W
ZPF TechnologyYes
360 Bloomwash MotionNo
In the box Package ContentWater inlet pipe, detergent cup, user manual with warranty, drain hose with clamp, rat mesh
Inverter CompressorNo
No. of Wash Programs12
Wash ProgramsDaily, Heavy, Delicates, Whites, Hard Water Wash, Woollens, Bedsheets, Sari, Rinse+Spin, Spin only, Wash only, Aqua Store
Packaged Product Weight (kg)31 Kg
Packaging Dimensions (cm) WDH60 X 59 X 105
Product Dimensions (cm) WDH54.0 X 56.0 X 91.0
Product Weight (kg)28 Kg